Solution

Queue-it / NetFUNNEL

Queue-it /
NetFUNNEL

Traffic & Flow Control

Traffic & Flow Control

Traffic & Flow Control

Enterprise VirtualWaiting Room &
Transaction Control

Enterprise
VirtualWaiting Room &
Transaction Control

Even when traffic surges, the service must not stop.

Even when traffic surges,
the service must not stop.

Flow-control solutions control user transactions in real time,
maintaining optimal performance and stability within the available IT resources.

Flow-control solutions control user transactions
in real time, maintaining optimal performance and stability within the available IT resources.

Even amid sudden access surges, they deliver a fair and predictable user experience with no service interruption.

Even amid sudden access surges, they deliver a fair and

predictable user experience with no service interruption.

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Why Traffic Control Is Needed

Why Traffic Control
Is Needed

Most Services Break at the Same Moment

Most Services Break
at the Same Moment

New-product launches

New-product launches

Ticket openings

Ticket openings

Course registration

Course registration

Public reservations

Public reservations

Major marketing campaigns

Major marketing campaigns

Limited-quantity events

Limited-quantity events

The common problem across all of these situations is surge traffic—
access concentrated within a short period.

Conventional Responses

Conventional Responses

Adding servers

Expanding HA and DR structures

Scaling out the CDN

Over-sizing infrastructure

However, these approaches design infrastructure around "peak traffic" rather than "average traffic."

Results

Results

Lower average resource utilization

Cost structures that persist even after traffic subsides

And yet outages are still not fully eliminated

Excessive CapEx / OpEx

The essence of the problem is not the number of servers, but a structure that fails to control the number of concurrently processed transactions.

The Core Concept of Flow Control

Control the Flow, Not Just the Capacity

Control the Flow,
Not Just the Capacity

Flow-control solutions do not add servers;
they control the number of concurrent users (Active Users).

Flow-control solutions do not add servers;
they control the number of concurrent users
(Active Users).

Active User :

users making real-time requests +
users currently being served

In other words, it manages the number of users actually occupying

system resources, not simply the number of visitors.

In other words, it manages the number of

users actually occupying system resources,

not simply the number of visitors.

macro shot photography of Intel Core i5 processor

Queue-it

Queue-it

A Global SaaS-Based Virtual Waiting Room

A Global SaaS-Based
Virtual Waiting Room

A Global SaaS-Based Virtual Waiting Room

Queue-it is a global SaaS-based virtual waiting room solution—a traffic-control platform designed to prevent the overloading of websites and applications during large-scale traffic surges.

Queue-it is a global SaaS-based virtual

waiting room solution—a traffic-control platform designed to prevent the overloading of

websites and applications

during large-scale traffic surges.

The moment the configured concurrency limit is exceeded, it automatically activates a queue and admits users sequentially to maintain system stability. Its cloud-based architecture enables rapid deployment and global scaling, and it applies to event, promotion, and reservation environments across various industries.

The moment the configured concurrency limit

is exceeded, it automatically activates

a queue and admits users sequentially to maintain system stability.

Its cloud-based architecture enables rapid deployment and global scaling, and it applies

to event, promotion, and reservation environments across various industries.

Key Features

Real-Time Transaction Control Structure

Real-Time Transaction Control Structure

When the configured processing capacity is exceeded, traffic is automatically routed into a queue, preventing performance degradation and the spread of failures.

Guaranteed Fair Access

Guaranteed Fair Access

Supporting first-come-first-served (FIFO) and randomized access policies, it ensures both fairness and flexibility according to the nature of the event.

SaaS-Based Global Scalability

SaaS-Based Global Scalability

Built on a cloud architecture, it is suited to large-scale global traffic handling and applies across web, mobile, and app environments.

Security and Bot-Blocking

Security and Bot-Blocking

It detects and blocks abnormal automated traffic and macro-based access to maintain queue integrity.

Support for Diverse Integration Methods

Support for Diverse Integration Methods

It offers various implementation options—client-side, server-side, and CDN/Edge integration—for flexible application to existing infrastructure environments.

NetFUNNEL

NetFUNNEL

A Control Solution Optimized for
Large-Scale Traffic Environments

A Control Solution Optimized
for Large-Scale Traffic
Environments

A Control Solution Optimized for
Large-Scale Traffic Environments

NetFUNNEL is a transaction-management solution that controls traffic surges in web and mobile environments in real time.

NetFUNNEL is a transaction-management solution that controls traffic surges in web and mobile environments in real time.

It continuously monitors incoming requests and, when they exceed what the system can handle, creates a virtual queue to admit users sequentially. Configured as an independent structure that places no direct load on the infrastructure, it is well suited to large-scale

It continuously monitors incoming requests and, when they exceed what the system can handle, creates a virtual queue to admit users sequentially. Configured as an independent structure that places no direct load on the infrastructure, it is well suited to large-scale

Key Features

Real-Time Inbound-Traffic Monitoring and Control

It analyzes transaction volume in real time and adjusts user flow within permitted limits.

Provision of Wait Information

By providing queue position and estimated wait time, it reduces user uncertainty and stabilizes the experience.

Standalone Architecture

It places no excessive burden on the existing WAS/DB structure and can form an independent control layer.

GUI-Based Operations Management

A web-based admin console enables policy changes, threshold adjustments, and real-time situation monitoring.

Strengthened Security and Access Control

It detects and blocks bypass attempts and abnormal access to maintain service fairness and stability.

The Differentiated Value SIMPLEKEY Creates

Integrated Operations Design
Based on Queue-it & NetFUNNEL

Integrated Operations Design Based on
Queue-it & NetFUNNEL

Queue-it and NetFUNNEL are solutions that provide powerful traffic-control capabilities.
SimpleKey does not stop at simply adopting them;
it integrates them into the operational structure and designs them into a manageable framework

Queue-it and NetFUNNEL are solutions that provide powerful traffic-control capabilities. SimpleKey does not stop at simply adopting them; it integrates them
into the operational structure and designs them into a manageable framework

Operational-Structure Design, Not Solution Adoption

Operational-Structure Design,

Not Solution Adoption

Traffic control is defined as an operational standard, not as event response. SimpleKey analyzes service and industry characteristics to design thresholds, control policies, and exception scenarios in advance.

Traffic control is defined as an operational standard, not as event response.

SimpleKey analyzes service and industry characteristics to design thresholds, control policies, and exception scenarios in advance.

Alignment with Infrastructure Architecture

Alignment with Infrastructure Architecture

By linking the infrastructure (HCI, virtualization, cloud) with traffic-control policy, it implements a cost-efficient operations framework based on Smart Sizing.

Linkage with AICC and Customer-Touchpoint Systems

Linkage with AICC and Customer-Touchpoint Systems

Beyond simple web-access control, it combines with AICC and customer-response systems to design a structure that manages even consultation traffic during access surges.

ITO-Based Continuous Monitoring Framework

ITO-Based Continuous

Monitoring Framework

Combined with IT operations services, it continuously manages queue policies and provides a monitoring framework capable of immediate response when events occur.

Industry-Tailored

Policy Design:

Industry-Tailored Policy Design

Reflecting industry-specific traffic patterns in finance, public sector, education, and commerce, it establishes optimal queuing strategies and control models.

Reflecting industry-specific traffic patterns in finance, public sector, education, and commerce, it establishes optimal queuing strategies and control models.


How It Works

Real-time Transaction Orchestration

Real-time Transaction
Orchestration

01 | A user accesses a protected URL or API

01 | A user accesses a protected

URL or API

02 | The solution assesses real-time system status and the permitted number of concurrent users

02 | The solution assesses real-time system status and the permitted

number of concurrent users

03 | When the threshold is exceeded, the user is moved to a virtual waiting room

04 | Automatic, position-based admission

05 | The next user enters after normal processing

05 | The next user enters after

normal processing

Applied Policies

Bypass

Immediate entry

Immediate entry


Wait & Process

Automatic entry after waiting in line

Block

Blocking of abnormal access

All of these processes are designed to maintain system stability
without harming the user experience.

Smart Sizing Architecture

Maintaining infrastructure
around average traffic

Maintaining infrastructure
around average traffic

Conventional Sizing

  • Infrastructure designed around peak capacity

  • High TCO

  • Low average efficiency

Smart Sizing

  • Maintaining infrastructure around average traffic

  • Controlling transactions during surges

  • Minimizing additional infrastructure expansion

Business-Perspective Effects

  • Reduced CapEx

  • A stabilized OpEx structure

  • Minimal HA/DR configuration

  • Maximized resource efficiency

Flow control is not a mere technology,
but a strategic architecture that transforms the cost structure.

Flow control is not a mere technology,
but a strategic architecture that
transforms the cost structure.

Virtual Waiting Room Types

Virtual Waiting
Room Types

01

Always-On Mode

02

Event Mode

03

Invite-only Mode

Security and Integrity

Beyond Traffic Control

A flow-control solution is more than a simple queue.

Bot & Abuse Protection

Queue Integrity

Edge and server-side
security integration

Operations Platform (Admin Console)

Real-time Control Dashboard

Operators can control the following in real time:

Start, pause, and end the queue

Adjust the permitted number of concurrent users

Adjust the permitted number of

concurrent users

Real-time traffic monitoring

Change user messages

Dynamic Messaging

Dynamic
Messaging

The user experience is maintained within a controlled flow.

Estimated wait-time messaging

Position display

Minimized user drop-off

Industry Use Cases

Proven at Scale

Online banking in the financial sector

Public reservation services

University course registration

Major commerce launches

Airline and travel promotions

Global Validation

Handling billions of visits annually

1,000+ enterprise customers

Multilingual support

Global CDN integration

Position Within SIMPLEXA

Operational Lever for Availability

Within the SIMPLEXA solution family, flow control is the "availability lever."

Within the SIMPLEXA solution family,
flow control is the "availability lever."

AICC

AICC

Improved consultation-handling efficiency

Improved consultation-

handling efficiency

Improved consultation-handling efficiency

Infrastructure solutions

Infrastructure solutions

Securing system stability

Flow control

Flow control

Controlling access surges

Sroll

When combined with operations services (ITO),
a complete traffic-management framework is realized.

When combined with operations
services (ITO), a complete traffic-management framework is realized.

Traffic cannot be predicted,
but operations can be designed.

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CEO: Seongcheol Park

406, 407, 408-ho, Hangang G Tree Tower, 738 Yangcheon-ro, Gangseo-gu, Seoul 07539, Republic of Korea

Tel : 02-784-5700

Fax: 02-784-5701

Customer Center: 1599-9731

Copyright © 2026 SimpleKey. All Rights Reserved.

Simplyfying Complex Enterprise IT

Privacy Policy

Terms of Use

Customer Center: 1599-9731

406, 407, 408-ho, Hangang G Tree Tower, 738 Yangcheon-ro,

Gangseo-gu, Seoul 07539, Republic of Korea

Fax: 02-784-5701

Tel : 02-784-5700

CEO: Seongcheol Park

Copyright © 2026 SimpleKey. All Rights Reserved.